Category Growth

Case Study: Restoring a Family-Owned Retail Business through Data-Driven Transformation  A family retail business organization functioning in a competitive industry was under pressure to sustain its market standing. Some of the problems the company had were things like — old…

The CPG sector is constantly evolving, with companies needing to stay agile to maintain a competitive edge. Our CPG client, which produces packaged food products, maintained its mid-size category while dealing with revenue stagnation, restricted distribution zones and suboptimal prices…