Picture a founder on a family holiday, phone face-down on the table for exactly eleven minutes before it lights up again. A vendor needs sign-off on a rate revision. A sales manager wants approval for a discount two percent above
Let me start with something uncomfortable. Most FMCG founders don’t have a growth problem. They have a sustainable growth problem. Sales are happening. Distributors are active. Products are moving. But growth feels… heavy. Not exciting. Not freeing. Heavy. If you’ve
Let me tell you something I’ve seen too many times. A founder sits across the table with a beautifully made growth plan. Excel sheets ready. Targets defined. New regions marked. Sales team expanded. Marketing budgets increased. On paper, everything looks
Why 2026 Will Separate Scaled Businesses from Stagnant Ones By 2026, growth will no longer be defined by ambition alone. It will be defined by structure. For Indian businesses operating between ₹50 crore and ₹500 crore, the challenge ahead is
Crossing ₹10 crore in revenue is a milestone many founders celebrate. It validates the product, the market, and the years of effort invested. Yet, quietly and often unexpectedly, this milestone also marks the beginning of a far more complex phase
In today’s hyper-competitive marketplace, where consumer preferences shift overnight and retail shelves overflow with choices, Consumer Packaged Goods (CPG) companies can no longer rely on legacy success. Brands that once dominated markets are now challenged by agile startups, digital-first competitors,
