Sales are up, a new city or a new product line just launched, and for a few weeks it feels like you made the right call. Then the cracks start showing soon. Cash feels tighter than it should. The team
If you’re a founder staring at flat revenue, a stalled sales pipeline, or a team that seems busy but isn’t moving the needle, you’ve probably already tried a few fixes. New hire here, new tool there, maybe a rebrand or
Picture a founder on a family holiday, phone face-down on the table for exactly eleven minutes before it lights up again. A vendor needs sign-off on a rate revision. A sales manager wants approval for a discount two percent above
Let me start with something uncomfortable. Most FMCG founders don’t have a growth problem. They have a sustainable growth problem. Sales are happening. Distributors are active. Products are moving. But growth feels… heavy. Not exciting. Not freeing. Heavy. If you’ve
Let me tell you something I’ve seen too many times. A founder sits across the table with a beautifully made growth plan. Excel sheets ready. Targets defined. New regions marked. Sales team expanded. Marketing budgets increased. On paper, everything looks
Why 2026 Will Separate Scaled Businesses from Stagnant Ones By 2026, growth will no longer be defined by ambition alone. It will be defined by structure. For Indian businesses operating between ₹50 crore and ₹500 crore, the challenge ahead is
